Though a seemingly minor shift, the change is intended to create more buzz around newly released music, curb piracy, and promote music when people generally have more free time on the weekends. The ultimate effect could be big.
How does this affect the artist?
Well, lets take a look at discovery. The IFPI is launching New Music Fridays as a promotional campaign that includes #NewMusicFridays. As a worldwide movement, this campaign will easily allow you to share with the world.
This should also help to mitigate piracy issues because there will be one international release date. Historically, albums are released internationally before they are released in the United States. Someone will upload it online and Americans can illegally download and listen before the album has been set to sell. This wasn’t a problem prior to the digital age, but this is a good way of nipping a growing issue in the bud.
Not everyone is stoked on this change, and it will be interesting to track how this actually affects both major album releases and independents.
In the spirit, here are some albums that are set to release this Friday:
1. Cradle of Filth – Hammer of the Witches
2. Ezra Furman – Perpetual Motion People
3. Four Tet – Morning/Evening
4. Ghostface Killah & Adrian Younge – Twelve Reasons to Die II
5. Julio Bashmore – Knockin’ Boots
6. Owl City – Mobile Orchestra
7. Rachel Sermanni – Tied to the Moon
8. Various Artists – Nina Revisited… A Tribute to Nina Simone
9. Veruca Salt – Ghost Notes
And some of what I’ve been listening to:
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