And the company is aware of it too – SoulCycle and Spotify were a match made at heaven when they came together at SXSW this year to create “an epic music and movement experience.”
Music has become a major lure for fitness clubs. At SoulCycle, the trainers post their playlists beforehand so customers can handpick which class fits their own groove. However, this essentiality has caused the bigwigs in music to question their means of compensation.
This made sense back when we didn’t have advanced technology to track each individual song played in a venue. Yet nowadays, PROs are missing out on a huge opportunity to rightly serve their songwriters and publishers.
It should be clarified that SoulCycle is not at fault – they are doing their job by paying the bills provided. However, this may change in the future, as ASCAP and BMI have expressed their desire to pioneer new standards.
Will this be a game-changer for the industry? Perhaps not, but at least it’s a step forward for music licensing.
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