Apparently, partnerships are the way to play the field: Spotify and Beatport announced their new deal on Wednesday. Not only is this the first time that Spotify has teamed up with another streaming service, but it in fact may be the first time that there has ever been a deal of this kind.
Beatport primarily targets the electronic and dance scene, and has been building its reputation by emerging as a major source for news about DJs and producers. The partnership will allow Spotify to acquire tracks that were previously exclusive to Beatport and gain access to music festival programming from SFX Entertainment, Beatport’s parent company.
Spotify also revealed their new personalized playlists this week, which can perhaps be viewed as a jab at Apple’s “curated” playlists.
“Two billion times a month, [Spotify’s] listeners discover an artist they’ve never heard of through a Spotify playlist,” Spotify’s Chief Content Officer Ken Parks commented. “I’m really pleased that we can include Beatport’s new exclusives to our deep catalogue of both rising and established artists.”
Spotify Gains Access to Beatport Music and Videos
SFX's Beatport To Power Major EDM Hub On Spotify
Competitors Spotify and Beatport Decide to Team Up…